The Opportunity for an Electronic Market Connecting Magazine Publishers to Video and Application Vendors

This report was commissioned by Magazines Canada to explore development of a service (or ‘emarket’) linking magazine publishers to qualified video and app producers. The study found that although current volumes of video and app production do not warrant the creation of such a service at this time, the industry should monitor this area for future opportunities. The report includes some background information on how Canadian publishers are currently using and monetizing video, apps and responsive websites (HTML5), based on interviews and an online survey. November 27, 2014.