Live Music: Public Perceptions - Fall/Winter 2022

The Canadian Live Music Association, in association with Abacus Data, set out to examine public perceptions, including consumer appreciation and confidence around the return of indoor live music experiences, including both live (in-person) and hybrid offerings. The goal of this report is to develop a better understanding of consumer confidence that could inform how live music venues develop and refine their monetization and management of their live and/or hybrid offerings moving forward.