Branded Entertainment: The Future of Branded Entertainment
This final white paper in a three-part series, Branded Entertainment: A New Production Financing Paradigm was prepared for the Canadian Media Production Association. It examines where the branded entertainment industry is headed and explores some of the industry’s most innovative case studies. This final paper in the series seeks to tease out the big innovators and trends to help producers begin to develop strategies for participating in this new marketplace. April 29, 2014.