Book Publishing: Current & Emerging Best Practices in Promoting and Marketing Digital Content

Commissioned by eBOUND Canada, Book Publishing: Current & Emerging Best Practices in Promoting and Marketing Digital Content examines how book publishers are marketing e-content in a changing environment. The study is based on a literature review, interviews, and results of a survey of Canadian book publishing companies. Digital marketing approaches from other creative sectors (film/television, magazines, games and music) that can be adapted to book publishing are also explored. August 18, 2014.