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Enterprise Fund Launch and Ideas Exchange

Ontario Creates

Enterprise Fund Launch & Ideas Exchange

March 31, 2026

Toronto Reference Library

Schedule

8:30 AMRegistration Opens, Breakfast
9:00 AMWelcome Remarks – Erin Creasey, Director of Industry Development
9:10 AMAn Introduction to The Enterprise Fund
Gillian Fizet, Program Consultant, Industry Development

The Enterprise Fund is a new pilot program intended to drive economic growth in Ontario’s publishing and screen sectors by investing in innovative strategic business development activities that position these sectors to be globally competitive, integrate new technologies into business processes, and capitalize on success. This presentation will provide an overview of the fund and its eligibility requirements, followed by a brief Q&A period.

9:30 AMAI Innovations
Presentation: Conversational Marketing

Russell Ward, Co-Founder and CEO of Massively

Conversational marketing isn’t just another channel; it’s an opportunity to involve audiences on a personal level by delivering real-time engagement, building meaningful relationships, and facilitating seamless interactions across messaging and social apps. Learn about Massively, a conversational marketing platform that helps content creators reach and engage with audiences in meaningful ways, and be inspired by opportunities for new, innovative marketing strategies.

10:05 AMDiversifying Revenues
Case Study: Audiobooks in Ontario

David Caron, Co-Publisher, ECW Press

This case study will showcase how Ontarioowned publishers collaborated to take control of the rapidly growing audiobook market. By reclaiming production, marketing, and distribution within Ontario, the initiative delivered strong sixfigure revenues and established a sustainable, locally controlled model that continues to drive growth for Ontario indie presses publishing audiobooks.

10:35 AMBREAK
10:45 AMRoundtable Discussion #1:
Building Efficiencies for Creative Industries: Challenges, Opportunities, and Tools
11:25 AMRoundtable Discussion #2:
Diversifying Revenues: What, How, When?
12:00 PMWrap-up Remarks, Roving Reporter
Stacy Lee Kong, Founder, Friday Things
12:15 PMLunch & Networking
1:30 PMEvent Ends


Speaker Bios

Photo of David Caron

David Caron is the co-publisher and president of ECW and Annick Presses. ECW is a Toronto-based book, ebook, and audiobook publisher with a mix of award-winning literary works and niche non-fiction, marketed around the world. Annick Press creates books that spark a lifelong love of reading and challenges kids to think critically about the world around them, with many distinctions and awards each year. He has a zeal for community building, both in books and beyond. Before books, he worked in the worlds of theatre and photography.

Photo of Stacy Lee Kong

Stacy Lee Kong (she/her) is a writer, editor and the founder of Friday Things, an independent media brand that delivers smart takes on the week’s biggest pop culture stories—or at least, the ones she can’t stop thinking about. She has worked as an editor at some of the largest magazine brands in Canada, including Flare, Canadian Living, House & Home and Chatelaine. Most recently, she was the founding editor-in-chief of 3 magazine, a national lifestyle magazine by, for and about immigrants and diasporic people. She is also the editorial director of The Issues Studio and a speaker, educator and culture critic

Photo of Russell Ward

Russell Ward is Co-Founder and CEO of Massively.ai, a conversational marketing platform that helps content creators reach and engage fans through chat. Prior to Massively, Russell was Vice President of Marketing, Interactive and Creative Services at Teletoon Canada, and Director of Consumer Marketing at Astral Media, where he was a key member of the launch teams for Cartoon Network Canada, Adult Swim Canada, HBO Canada, and Playhouse Disney Canada (now Disney Jr.). He is also the founder of The Dress Up Club and CRIS Research Inc.