Issue 11 - September 2021

Our quarterly Business Intelligence Bulletin brings you links to research studies, industry statistics, trends, policy development and other resources of interest to Ontario’s creative industries.

Program Announcements

The Business Intelligence Program is closed for the 2021/22 year. Applications will be accepted again starting in Spring 2022.

Events and Podcasts

Every year, Ontario Creates hosts a series of breakfast panels that brings together industry experts for cross-sectoral discussions on key issues that affect the cultural industries in Ontario.
Two panels have been held so far in 2021:
Work in the After-Times: Labour market trends for the next ten years (July 9, 2021)
The Future of the Creative Workforce (August 19, 2021)

Upcoming panel dates:
Friday, September 24, 2021
Friday, October 22, 2021
Podcasts of all our previous sessions are available on our website.


View All Podcasts


Recent Reports funded by Ontario Creates

Understanding the International Landscape for Canadian Documentaries: Treaty Coproduction, Promotion and Sales

This report by the Documentary Organization of Canada examines the opportunities for Canadian documentary producers to coproduce, promote and sell their works in the international market. In addition to stakeholder perspectives and a jurisdictional scan of coproduction supports in other countries, it provides recommendations for further supports to help the Canadian documentary sector find greater success on the international stage.


Canadian Ebooks in K-12 Education

This study by the Association of Canadian Publishers seeks to provide guidance to Canadian publishers on how best to make their reading resources accessible in digital formats to the school market in Canada. The report addresses the specific challenges presented by COVID-19, as well as discussing strategies for digital resources more broadly.


Women in View On Screen 2021

Women in View on Screen 2021 analyzes the representation of women among key roles (writers, directors, cinematographers, producers and showrunners) in scripted English language television series funded by the CMF, and feature films funded by Telefilm Canada. The report also provides data and analysis on representation of Indigenous women and Women of Colour in these roles.


View all reports



Our Online Research Library is updated frequently with reports and studies of interest to stakeholders in Ontario’s creative industries.

Recently added studies include:

I LOST MY GIG CANADA: Impacts of COVID-19 on Canadian Artists AND Independent Cultural Workers by Kelly Hill and Jessa Agilo

Thanks COVID! 15 Lessons for Film Distribution from the First Wave by Annelise Larson for Telefilm Canada

Summary Report: Profile of COVID-19 CMF Emergency Relief Funds Recipients – Companies Owned by Black People and People of Colour by the Canada Media Fund

National Arts and Culture Impact Survey (NACIS) commissioned by a collective of national and provincial arts service organizations


Statistics Canada has provided estimate data for the percentage change in operating revenues and salaries paid out in Ontario’s cultural sectors between 2019 and 2020. The below chart shows the statistics for each sector, as well as a comparison to Canada-wide data. For fields marked with an X data was not available.

  Ontario Canada-Wide
Book Publishers
Operating Revenue -5.7% -5.5%
Salaries, wages, commission, and benefits -2.4% -7.1%
Film & Video Distribution
Operating Revenue -12.1% -15.2%
Salaries, wages, commission, and benefits -39.0% -34.6%
Film, Television & Video Post Production 
Operating Revenue -23.3% -12.2%
Salaries, wages, commission, and benefits -16.2% -13.4%
Motion Picture Theatres
Operating Revenue -69.0% -69.2%
Salaries, wages, commission, and benefits -66.2% -62.0%
Periodical Publishers
Operating Revenue -22.7% -23.6%
Salaries, wages, commission, and benefits -14.2% -13.8%
Sound Recording & Music Publishing - Music Publishers
Operating Revenue x -2.7%
Salaries, wages, commission, and benefits x -2.0%
Sound Recording & Music Publishing -  Sound recording studios
Operating Revenue -16.2% -16.5%
Salaries, wages, commission, and benefits -12.4% -14.2%
Sound Recording & Music Publishing - Record production and distribution
Operating Revenue 4.0% -0.5%
Salaries, wages, commission, and benefits 2.5% -0.8%
Sound recording & music publishing - Other sound recording industries
Operating Revenue x x
Salaries, wages, commission, and benefits 2.0% -4.2%


Statistics Canada has released national culture indicators for the first quarter of 2021. This release provides information on GDP, output, and jobs. The summary article also outlines the impact of COVID-19 on culture and sport GDP and employment.

A new study by VICE Media Group and Ontario Creates, The Future of the Creative Workforce, has been released. This study identifies the career toolkit needed by Gen Z and young Gen Y individuals to ensure their future success working in the creative industries.


In June 2021, the Ontario government updated the blue box recycling program. Collection will be expanded over the next five years, and what materials can be recycled has been updated and standardized. The change also transfers the costs of the program from taxpayers to the producers of products and packaging.


The Ontario government has appointed Ontario’s Task Force on Women and the Economy, to address the unique and disproportionate economic barriers women face. The Task Force is examining supporting women in entry/re-entry to the workforce, entrepreneurship, and entering fields in which women are underrepresented. Ontario Creates has made a submission in response to the advisory committee’s call for comments.

A Workforce Recovery Advisory Committee has also been appointed, to provide recommendations on economic recovery, strengthening Ontario’s competitive position, and supporting workers. Ontario Creates has made a submission in response to the advisory committee’s call for comments.

The Supreme Court of Canada has dismissed appeals from both parties in the legal dispute between York University and Access Copyright, leaving the Federal Court of Appeal’s decision that tariffs certified by the Copyright Board are not enforceable in place.


Learn about industry news, sign up for networking opportunities and hear about programming updates.

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Contact us

Ontario Creates
175 Bloor Street East, South Tower, Suite 501,
Toronto, Ontario M4W 3R8

Phone: 416.314.6858   Fax: 416.314.6876