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IDM Fund: Marketing Support




The IDM Fund: Marketing Support program provides funding for marketing activities that will amplify the visibility and financial viability of Ontario Creates-funded interactive digital media projects when they are released/available for sale in the marketplace. The purpose of the Marketing Support program is to allow IDM Fund: Production program recipients to build an effective, wide-ranging, and successful marketing campaign for newly released products, in order to achieve increased revenues. 

Please note: the Marketing Support program is open exclusively to IDM Fund Production program recipients with upcoming product launches.


Continuous, closes January 31, 2020

Applicants are encouraged to apply for Marketing Support at least eight weeks before the completion of their market ready product, in order to have funds for product launch marketing activities available.

Funding Available

Successful applicants are eligible to receive up to $50,000, capped at 75% of the total costs for all activities. The minimum Ontario Creates contribution is $15,000. Companies that can demonstrate the need and appropriate plans for larger-scale marketing activities may be eligible for an increased maximum on a case-by-case basis. Prior to submitting an application, please contact Ontario Creates directly to discuss project eligibility.

Note: Full eligibility requirements and details can be found in the IDM Fund: Marketing Support Guidelines. Please read the guidelines completely before beginning your application. Ontario Creates reserves the right to revise Guidelines and Application Forms.

Application Process

All applications must be submitted via the Ontario Creates Online Application Portal (OAP). Applications submitted by any other method will not be accepted.

After the acceptance of the Production program interim report (or second interim report if applicable), eligible applicants will receive a Marketing Support program reminder via the OAP. To start the application, click on “Start New Application” and follow the directions through the five step wizard to access the application form. For technical assistance, please contact the OAP Helpdesk at applyhelp@ontariocreates.ca.

Marketing Support Program Guidelines pdf icon

Marketing Support Budget Template Excel icon

Information Session

Interested applicants are strongly encouraged to attend the online IDM Fund: Marketing Support information session. Please complete the online registration form by 5:00 pm on the day prior to the Information Session. 

Date: Wednesday, March 13,  2019

If you are interested in attending an Ontario Creates Information Session but require it be conducted in French please send a request to idmfund@ontariocreates.ca by Friday, March 1, 2019 and arrangements will be made to schedule an additional session on an alternate date.

If you are interested in attending an Ontario Creates Information Session and have accessibility issues that need to be considered, please contact us as above.


Matt Hilliard-Forde
Program Consultant, Industry Initiatives
Phone: 416-642-6627

Enquiries regarding the Online Application Portal (OAP) should be directed to applyhelp@ontariocreates.ca.

To receive notification of upcoming deadlines and program updates, please register here with your complete contact information, including your full name, company name and telephone number, as well as the name of the program that you are interested in.

Funding Deadlines

Film Fund - Production
CYCLE 1: March 11, 2020, 5:00 PM EST

Contact Us

Program Coordinator
Industry Initiatives
Phone: 416-642-6697

Online Application Portal

Learn More

Online Application Portal